our motivation

Augmented Reality (AR) is much more than a buzzword. It’s a powerful way to connect digital experiences with the physical world — creating interaction, emotion, and real value. With AR, brands can turn products, packaging, or spaces into engaging stories that inspire and inform. 

Our motivation: To make Augmented Reality available to everyone

The potential of Augmented Reality is indisputable. But like many emerging technologies, augmented reality has still to deal with problems that prevent a widespread adoption. Until now the realization of AR experiences has been expensive, complex and inflexible.

• ❌ Lack of common standards between platforms complicates the realization workflow
• ❌ Development is highly resource-intensive for each individual app and campaign.
• ❌ The need to download mobile apps decreases user acceptance.
• ❌ Updates via app stores and missing dynamic content make AR less practical for everyday use.
• ❌ A central system to manage content across all devices and platforms is missing.

As a web agency we work for clients of all different sizes and from all different branches. Although there are endless use cases to strengthen their brand, AR simply has not been accessible - especially for smaller companies. 

We believe that with our tool, we can build the fundament for brands, agencies and companies to create immersive experiences — without barriers. 

Our solution: A platform for everybody

To avoid the crucial problems of AR applications and make its benefits available to everyone, we created the innovative platform moval.io. more value for brands, more value for their customers. 

CMS for dynamic content

The content, image markers and assets of AR experiences are managed through a content management system (CMS). This allows real-time updates without any coding and app store releases. This makes maintaining and updating AR experiences faster, easier, and more cost-effective than ever before for businesses of any size.

Webbased Ar

All AR experiences can be launched in mobile browsers via simple links or QR codes, which makes them easy to share across social media, email, or print materials. Because it runs in the browser, WebAR is accessible to anyone with a mobile device and an internet connection. It helps brands connect with users who wouldn’t normally download or use an app. In addition, a native mobile app is currently in development to offer enhanced performance and functionality, allowing users to easily browse and explore AR experiences.

API-based and scalable — ready for any platform

moval is built on an API-based architecture, which means it offers an interface that enables simple integration into other systems — such as apps, smart glasses, devices, or future platforms. This flexibility allows moval.io to become part of existing digital ecosystems, connecting seamlessly with different technologies and workflows. The API-based approach ensures scalability, adaptability and future readiness.